Very Short Introductions, under 10 min. or less.
The IDFCTRY VSI is a series of concise, instructional flipbook guides designed to provide an approachable introduction for readers new to each topic. The series has achieved global success, with earlier editions garnering more than 1.1 million views on SlideShare.
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How to design a corperate identity
This VSI-flipbook provides an overview of corporate identity design, detailing the components such as logos, colors, and typography that form a brand’s visual identity. It discusses different branding structures, including monolithic, endorsed, and branded identities, highlighting examples from various companies. Additionally, it emphasizes the importance of consistency in corporate design for effective brand recognition.
How to have a brilliant brainstorm
This VSI-flipbook provides various brainstorming techniques to facilitate creative thinking and problem-solving, emphasizing that different methods may be needed for different issues. It includes strategies like challenging assumptions, reverse thinking, and using creative prompts such as role models and exaggeration. With a focus on freeing one’s mind and collaborative ideation, the document aims to inspire innovative solutions and fresh ideas.
How to think different
This VSI-flipbook discusses the importance of thinking differently and breaking conventions to foster innovation and success. It outlines a four-step process for challenging existing norms, which includes finding, quantifying, and acting upon those conventions. Additionally, it discusses to emphasizing the importance of embracing uncertainty and making illogical choices to achieve unexpected results.
How to create a basic concept
This VSI-flipbook provides a guide on creating concepts, emphasizing that a concept is essentially a story made up of content and form. It outlines the importance of asking the right questions using the 5 W’s and H to develop a concept, and critiques how typical creative briefs often lead to conflicts. The key takeaway is that effective concept development requires a deep understanding of purpose, audience, and a creative approach to storytelling.
How to design a logo
This VSI-flipbookprovides a brief guide on designing effective logos, emphasizing five key attributes: simplicity, memorability, timelessness, versatility, and appropriateness. It highlights the importance of unique designs that stand out without following fleeting trends, and stresses the need for adaptability across various media. Additionally, it discusses how a logo should communicate a brand’s identity while remaining appropriate for its target audience.