Very Short Introductions (VSI)
A sum up of my articles / presentations posted on slideshare.
The IDFCTRY VSI is a series of instructional/reference flipbook presentations which are intended to present a non-intimidating guide for readers new to the various topics covered. The series has been a worldwide success. Earlier editions reached an audience over 1.100.000 views on slideshare.
That’s nice: Idfctry’s content is at the top 1% of most viewed on SlideShare!
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How to design a corperate identity
The VSI provides an overview of corporate identity design, detailing the components such as logos, colors, and typography that form a brand’s visual identity. It discusses different branding structures, including monolithic, endorsed, and branded identities, highlighting examples from various companies. Additionally, it emphasizes the importance of consistency in corporate design for effective brand recognition.
How to have a brilliant brainstorm
The VSI provides various brainstorming techniques to facilitate creative thinking and problem-solving, emphasizing that different methods may be needed for different issues. It includes strategies like challenging assumptions, reverse thinking, and using creative prompts such as role models and exaggeration. With a focus on freeing one’s mind and collaborative ideation, the document aims to inspire innovative solutions and fresh ideas.
How to think different
This VSI discusses the importance of thinking differently and breaking conventions to foster innovation and success. It outlines a four-step process for challenging existing norms, which includes finding, quantifying, and acting upon those conventions. Additionally, it discusses to emphasizing the importance of embracing uncertainty and making illogical choices to achieve unexpected results.
How to create a basic concept
This VSI provides a guide on creating concepts, emphasizing that a concept is essentially a story made up of content and form. It outlines the importance of asking the right questions using the 5 W’s and H to develop a concept, and critiques how typical creative briefs often lead to conflicts. The key takeaway is that effective concept development requires a deep understanding of purpose, audience, and a creative approach to storytelling.
How to design a logo
The VSI provides a brief guide on designing effective logos, emphasizing five key attributes: simplicity, memorability, timelessness, versatility, and appropriateness. It highlights the importance of unique designs that stand out without following fleeting trends, and stresses the need for adaptability across various media. Additionally, it discusses how a logo should communicate a brand’s identity while remaining appropriate for its target audience.